Best Online Clothing Stores for Over 35’s That Don’t Suck

As a gal that is now in my forties, I still want to dress nice – and I’m not ready to start wearing drab clothing that will age me or make me look like a Nanna. I still wanna look cool as f*ck….

But I have found that I care about other qualities in clothing – such as fabric choices, fit and length. And I’m willing to pay more for select pieces that I know I will have forever.  I do appreciate a lovely cotton jersey or organic bamboo because it is cool and it breathes and feels lovely on the skin – as when I was young I’d rock the polyester without a second thought.

I have parts of the body I’d rather hide (my Mummy Tummy and batwing arms) – and parts I’d love to show off (legs, boobs..).  So I have chosen the following online stores carefully – places I would shop myself.

Table of Contents:

1. List of the Best Day to Day Clothing for Over 35’s
2. Where to Buy Women’s Rockabilly and Vintage Fashion
3. Gothic, Punk and Alternative Fashion
4. Best Fashion Stores for Women Over 50

More Reading:

50 Best Websites for Women to Waste Time on the Internet | Stay At Home Mum

1. Best Day-to-Day Clothing for Over 35s 


  • Location: Australia
  • Best for Bamboo Eco-Consious Clothing

Boody sells a range of sustainable bamboo clothing that is soft on the skin and feels incredible. Although they don’t have an exhaustive range of women’s clothing, they have all the basic pieces including loungewear, gym-wear and bamboo underwear (which is life-changing!).

Boden Clothing Australia

  • Location: Australia and Worldwide
  • Best for Tailored Timeless Pieces and Workwear

Boden is worldwide and has not long been in Australia.  Boden has lots of timeless, quality pieces that will last you forever.  I particularly love their jersey dresses… They fit beautifully, wash well and never lose their shape.  Perfect for casual workwear, smart casual wear and awesome fitting jeans.  If you care about fabric and how it feels against the skin, Boden is your go-to.

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Birdsnestshow?id=Ae9hXvJ8XZY&bids=339994&type=3&subid=0 | Stay at Home

  • Location: Australia
  • Best for Great Jeans and Bamboo Clothing

Birdsnest is one of my personal favourite sites.  Check out their ‘outfit’ section, great when you can’t decide what to wear!  They have a real knack of putting different clothing together to form an entire outfit.  Plus you can shop for body shape, personality, and occasion. Genius!

Some of the best brands Birdsnest carries for women over 40 include:

  • Sascha Drake
  • Boho Bird
  • Leina Broughton
  • Walnut
  • Not My Daughter’s Jeans


Sportscraft has workwear, dressy casual and casual wear for women.  Their style is very country and relaxed. Classic, easy to wear pieces that are long-lasting.

Image of Sportscraft Marta Liberty Shirt

Leina Broughton

  • Made in Australia

Leina Broughton makes beautiful free-flowing dresses that just fall over your figure – accentuating the good bits and hiding the not-so-good bits. Elegant and classic designs that will stand the test of time.

Leina Broughton

Not Your Daughters Jeans


These jeans are BEYOND AMAZING. They are so good they were featured on Oprah back in the day. The jeans are flattering for all figures – and are designed to make you appear two sizes smaller – and they really do! I personally have five pairs of these jeans – and although they were pretty pricey – OMFG they are worth it!

Their jeans contain a ‘tummy flattening panel’ and they also ‘lift your butt’.

Just watch the sizing though – they are all sized in US sizing – not Australian! Worth every cent!

Not Your Daughters Jeans


Uniquely Australian Yarn has some great selling eye-catching, authentic and amazing Indigenous clothing and apparel to the Australian market. Profits got back to the designers and help indigenous Australians.

Noni B

Location: Australia

Now before you roll your eyes, some might consider Noni B a ‘Nanna’ shop, but if you hunt through the clothing, quite often you can find a cute little number perfect for you! One of my favourite navy polka-dot dresses I found at Noni B!  Mainly for over 50’s – it is worth a look!

Leona Edmiston

Location: Australia

Leona Edmiston has a classic, beautiful clothing line that is pricey but of excellent quality.  Their dresses are suitable for dinner and drinks or to attend a wedding. Very femininely styled with cinched waists and a-line skirts.

Veronika Maine

Location: Australia

Veronika Maine is renowned for its technical innovation and high-quality finishes. Timeless pieces that will last a lifetime. They also have a dress I’d kill for but it is $220 and my husband would seriously kill me if I spent that much on a dress! Very high-quality fabrics and styles.

Veronika Maine

Seed Heritage

Location: Australia

Seed Heritage is the best place for high-quality casual wear.  They have adorable jumpers, coats and shoes.  The perfect outfits for travelling.

WW March Web Update WW Landing Page Denim v2 | Stay at Home

Blue Bungalow

Location: Australia

Blue Bungalow has clothing that covers more of the parts we don’t like, and accentuates the bits we do! They have workwear, weekend wear, resort wear and clothing for plus size women.

  • They have free shipping for orders over $100.00

David Lawrence

This is a brand I’ve only discovered in the last year when going through Myer.  At first glance they can look like ‘old ladies clothing’ – but wait – they have some really nice classy pieces, perfect for work!  Think pencil skirts, silk blouses and blazers.

Good staple quality pieces.

Betty Basics

Comfortable basics that are made from high-quality material that breathes. From jeans to Summer dresses and workwear – every woman should have a few of these basics in her wardrobe.


  • Location: Australia
  • Best for Tailored Workwear

Forcast is one of my new favourite shops.  It has ever-green fashion for ladies that are timeless and classy – lots of bold block colours and neutrals. Tailored designs are perfect for work.


Location: United States

CoEdition is a US site that caters to US sizes 10 – 26.  They have seasonal fashion from contemporary designers. They carry over 80 different fashion brands and have the perfect look for all occasions.

Ted Baker

Location: Australia and Worldwide

So Ted Baker is perhaps one of my favourite luxury brands – very pricey but has some absolutely stunning pieces that are really well made and will last for years and years and years.  Good for investment pieces.

Ted Baker - Clothing for Women Under 35 that Don't Suck | Stay at Home Mum

Kate Spade

Location: Australia and Worldwide

Yes you probably know of Kate Spade for the amazing handbags, but the gorgeous high-end brand now has a delicious range of women’s clothing that are anything but boring.  Bright colours in beautiful materials flatter the figure.  I want some!


  • Best for Workwear and Classic Styling

Witchery has classic pieces that are casual, and a great range of workwear appropriate attire.  Classic pieces and classic styles with beautiful fabrics.

Forever New

Wait!  Yes at first you may think that Forever New is for those young things – but don’t totally dismiss it – they do have some lovely pieces if you look hard enough – and some fantastic coats – and their pants are GREAT!


If you are looking for casual clothing that is classy and made of high-quality materials – Tulio is the shop for you.  Long comfy t-shirts, comfy cardigans, loungewear and resortwear.

150047 | Stay at Home

Femme Connection

Jeans of all sorts of styles, shapes, and colours, beautiful jumpers, on-trend t-shirts and the latest in catwalk styles at high street prices. Femme Connection stocks:

  • Party Dresses (including the essential Little Black Dress)
  • Knitwear
  • Comfy Cardigans
  • Funky Leggings

Get free shipping on orders over $60

Femme Connection

Esther & Co

Esther & Co has flowy dresses, party dresses and workwear appropriate clothing.  They are an exclusively online store and they have new pieces every single week – so there is always something new and on-trend to check out.

172165 | Stay at Home
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Online Clothing Stores For Over 35's That Don't Suck

Source: Stay at Home Mum