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Israel and the Internet Wars – A Professional Social Media Review

Published: (Updated: ) in Jewish News by .

As people around the world watch the escalating crisis in the Middle East unfold, the Jewish diaspora and the Israeli people are turning to Twitter and Instagram to express their frustrations, concerns and seek out a supportive community. Unsurprisingly, from mainstream celebrities like Gigi and Bella Hadid, and Trevor Noah to trolls with zero followers, […]

The post Israel and the Internet Wars – A Professional Social Media Review appeared first on Jewish Journal.

As people around the world watch the escalating crisis in the Middle East unfold, the Jewish diaspora and the Israeli people are turning to Twitter and Instagram to express their frustrations, concerns and seek out a supportive community. Unsurprisingly, from mainstream celebrities like Gigi and Bella Hadid, and Trevor Noah to trolls with zero followers, the atmosphere online seems to be more sympathetic to the plight of the Palestinians. As a social media content creator (I currently run a Jewish themed YouTube channel and Instagram page and previously managed a US Government Twitter account with 1.5 million followers) I thought I’d weigh in from a professional standpoint on what’s going wrong online for Israel’s supporters.

In today’s attention deficit social media environment, where cancel-culture rules and in-depth nuanced analysis is ignored, you only have 150 characters to get someone to like your choices. Jewish accounts have been frustrated that certain memes and oversimplifications have been shared millions of times. It doesn’t seem fair, and the knee-jerk emotional responses I’ve seen over the past few days haven’t been successful in swaying the hearts and minds of the Twittosphere. 

Here’s a breakdown of what’s become the most popular tactics for the pro-Israel posts:

So…what’s a Jew to do? How can we showcase Israel’s right for self defense and powerful democratic allyship in the region without resorting to these tactics which are failing (and I would say embarrassing) us. Here are my best professional tips:

Ultimately I hope we can realize that if we’ve already decided that “everyone” hates Jews and always will, we will always find examples online of this self-fulfilling prophecy. If instead we can pivot our social media strategy to ‘we are united in an effort for peace’ we might find examples of how many supporters of Israel are out there waiting to repost a message they can get behind.


Marion Haberman is a writer and content creator for her YouTube/MyJewishMommyLife channel and Instagram @MyJewishMommyLife page where she shares her experience living a meaning-FULL Jewish family life. Haberman is the author of Judaism and pregnancy book “Expecting Jewish!” She is also a professional social media consultant and web and television writer for Discovery Channel, NOAA and NatGeo and has an MBA from Georgetown University.

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The post Israel and the Internet Wars – A Professional Social Media Review appeared first on Jewish Journal.

Source: Jewish Journal https://jewishjournal.com/commentary/blogs/336712/israel-and-the-internet-wars-a-professional-social-media-review/

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