‘We recognize that we have to question with much greater sensitivity whether content could be discriminatory, offensive, or potentially disturbing for people,’ car boss says.
BERLIN — Volkswagen has admitted its “controls are clearly insufficient when it comes to ethical judgment,” following the publication of a racist advert on social media last month for its new Golf model.
“We recognize that we have to question with much greater sensitivity whether content could be discriminatory, offensive, or potentially disturbing for people,” said Jürgen Stackmann, a VW board member.
As part of the company’s investigation into the advert, which featured a white hand pushing a black man away from a parked car and was posted on Instagram, VW said it analyzed 16.5 gigabytes of data and interviewed staff.
In response to the scandal, VW has pledged to set up an “approval checkpoint” for all corporate content and set up a board of diversity experts along with new training requirements.
In a statement outlining the reforms, VW’s Chief Marketing Officer Jochen Sengpiehl said the company “failed to spot the racist elements of this video.”
Senior executives at the Wolfsburg-based carmaker are no strangers to scandal, with VW group CEO Herbert Diess forced to apologize last March after echoing a Nazi slogan during a speech.
Source: POLITICO https://www.politico.eu/article/volkswagen-pledges-reforms-after-racist-social-media-post/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication