April 13, 2021

Breaking News Today

Latest news, breaking news, today's news stories

2021 Grammy Awards Sink To Lowest Ratings In The Show’s History

2 min read
<p>Roommates, the 2021 Grammy Awards are still a hot trending topic due to a variety of memorable moments and historic wins—however that definitely didn’t translate to viewership. The ratings are in, and this year’s Grammy Awards received the lowest ratings in the show’s 63-year history, continuing the trend for what could be the new normal […]</p> <p>The post <a rel="nofollow" href="https://theshaderoom.com/2021-grammy-awards-sink-to-lowest-ratings-in-the-shows-history/">2021 Grammy Awards Sink To Lowest Ratings In The Show’s History</a> appeared first on <a rel="nofollow" href="https://theshaderoom.com/">The Shade Room</a>.</p>

Roommates, the 2021 Grammy Awards are still a hot trending topic due to a variety of memorable moments and historic wins—however that definitely didn’t translate to viewership. The ratings are in, and this year’s Grammy Awards received the lowest ratings in the show’s 63-year history, continuing the trend for what could be the new normal for award shows in the COVID-19 era.

The 63rd annual Grammy Awards featured a lot of #BlackExcellence—but that excellence was not reflected in the rating’s for this year’s show. According to Nielsen ratings, the Grammys averaged a new record-low of 8.8 million viewers during the 3-hour and 43-minute show. That number is down a staggering 53% from last year’s show, which brought in 18.7 million viewers on January 26, 2020.

 

View this post on Instagram

 

A post shared by The Shade Room (@theshaderoom)

These figures echo similar (and even lower ratings) for the recent Golden Globes back in late February that received only 6.9 million viewers, which was also a record low for one of Hollywood’s biggest award shows. Prior to that, the 2020 Emmys also fell to considerably low ratings, garnering only 6.1 million.

Understandably, COVID-19 has completely changed the way that award shows are presented and attended, which is a main reason for the dismal viewership numbers, however if you look at ratings numbers pre-COVID-19, things were already on a downward slope.

As we previously reported, the Grammy Awards had some big winners, including Beyoncé, Megan Thee Stallion, Nas, H.E.R. and Kanye West, with performances from Cardi B, DaBaby, Roddy Ricch and Doja Cat.

 

Want tea directly in your text inbox? Hit us up at 917-722-8057 or click here to join!

The post 2021 Grammy Awards Sink To Lowest Ratings In The Show’s History appeared first on The Shade Room.

Source: The Shade Room https://theshaderoom.com/2021-grammy-awards-sink-to-lowest-ratings-in-the-shows-history/

Copyright © All rights reserved. | BREAKING NEWS TODAY
Shares
Share This