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Woolies’ secret weapon honed during COVID-19

Published: (Updated: ) in Australian News by .

The 15,000 square metre site will create up to 900 new jobs and will allow the grocer to commit up to 20,000 extra online deliveries a week.

Woolworths has unveiled a new multi-million-dollar warehouse in Sydney designed solely to fulfil online grocery orders.

Called a "Customer Fulfilment Centre", the 15,000-square-metre site will create up to 900 new jobs and will allow the grocer to commit up to 20,000 extra online deliveries a week.

Between July and September, Woolworths' online sales increased by a staggering 100 per cent, now accounting for 8 per cent of all supermarket sales.

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The COVID-19 pandemic, as well the convenience of price-matching online, has seen many customers swap their weekly in-person run with an online order.

"We're seeing more and more of our customers turn to the ease and convenience of online grocery delivery in western Sydney," Woolworths Director of eCommerce Annette Karantoni said.

"To keep pace with demand, we're investing in new online infrastructure to offer our customers more delivery windows and an even more reliable service.

"This is particularly important as we head into Christmas, when customers are busy and looking for ways to reclaim time with their loved ones."

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Based in the Sydney suburb of Lidcombe, the new centre is approximately the size of 12 Olympic swimming pools and will be the largest online hub for the grocer in Australia.

Built with more shelf space than a standard supermarket, the Lidcombe centre will allow Woolworths' "personal shoppers" to choose from around 20,000 items to fulfil online orders.

Minister for Western Sydney Stuart Ayres said the project is providing jobs at a critical time for the city.

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"The NSW Government is focused on driving private sector job creation as a critical part of our COVID-19 recovery strategy," Mr Ayres said.

"This site is a terrific example, which will deliver a welcome boost to local employment with 900 new jobs in the heart of western Sydney.

"It's been an incredibly challenging year for supermarkets amid the global pandemic.

"As a government, we've focused on providing flexibility with curfews and trading hours to help supermarkets meet the essential needs of the community."

You can get up-to-date information from the Federal Government's Coronavirus Australia app, available on the App StoreGoogle Play and the Government's WhatsApp channel.

Beyond Blue's Coronavirus Mental Wellbeing Support Service is a 24/7 service free of charge to all Australians. Visit the site here or call 1800512348

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Source: 9News https://www.9news.com.au/national/woolworths-sydney-online-order-warehouse-unveiled-20000-orders-a-week/11c43337-ea01-4572-ab20-22799c8c8899

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