Breaking News Today

VB launches new ad urging Aussies to roll up their sleeves and get the jab

Published: in Australian News by .

Victoria Bitter has released a new ad encouraging Aussies to get their COVID-19 vaccinations so they can get back to the pub for a cold one.

Victoria Bitter has released a new ad encouraging Aussies to get their COVID-19 vaccinations so they can get back to the pub for a cold one.

The iconic beer company's signature slogan has been reworked in the campaign, with the narrator declaring, "A hard-earned thirst comes from being all over town, not from being in lockdown".

READ MORE: 'Personal decisions' to regulate home visits in NSW

"So if you'd like to get back to leading a band, or lending a hand, roll up your sleeves, and get the jab," the narrator continues.

"Matter of fact, I got mine now."

READ MORE: What is the Mu variant? WHO flags potentially dangerous strain

VB's Head of Marketing Brian Phan said in a statement the campaign was all about calling on Australians to get vaccinated so everyone could return to work and re-unite with family and friends.

"This will support hospitality and business more broadly by encouraging Aussies to get the jab so we can re-open all of Australia's pubs, clubs, construction sites, offices, shops and everywhere else you earn a hard-earned thirst," he said.

The new ad comes as NSW Premier Gladys Berejiklian announced the state's roadmap out of lockdown today, with extra freedoms for the vaccinated once 70 percent of the eligible population has received a double dose.

Under the slated guidelines, hospitality venues such as pubs will be reopening with a one person per four-square-metre rule inside and one person per two- square-metres outside, with standing while drinking permitted outside.

EXPLAINED: Everything you need to know about the NSW restrictions easing

READ:  Worker killed at mine in Central Queensland

Source: 9News https://www.9news.com.au/national/coronavirus-vaccine-vb-launches-new-ad-urging-aussies-to-roll-up-their-sleeves-and-get-the-jab/10e55748-7f69-446c-bbcf-fdb7499a4ad7

Shares
Share This
Finance Advice 2021