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Shoppers hit with boom in limited-time online sales

Published: (Updated: ) in Australian News by .

Australian shoppers are being wooed by a number of limited-time online sales as retailers pivot to take advantage of the biggest shift in consumer spending in history.

Australian shoppers are being wooed by a number of limited-time online sales as retailers pivot to take advantage of the biggest shift in consumer spending in history.

In the space of just five days Aussies can take their scoop of online bargains from Kogan, Amazon and the Catch Group as all three look to grab a share of the mass shift towards online shopping.

Recent data from Australia Post shows this past August was the biggest month in Australian online shopping history.

READ MORE: Amazon Australia to host world's longest 'Prime Day' to capitalise on COVID online shopping

In one month alone, the number of online purchases were up 8.9 per cent compared to the previous peak set around Christmas in 2019.

COVID-19 lockdowns seem to be a primary driver too – in August, Australia Post found that online shopping growth in Victoria was the highest in the country, up 170 per cent year on year.

First cab off the rank is Kogan.com's "Break the Internet" sale, which ends midnight tonight (October 9).

Some of the deals on offer include a Kitchen Couture Digital Air Fryer for $109 (RRP $499), Apple AirPods 2 for $205 (RRP $249) and an anti-theft backpack for just $15 (RRP $104.95).

READ MORE: Australia Post plays vital role for business during pandemic

Then there is Catch.com.au, which is celebrating its 14th birthday this week by giving 30 customers a chance to win an $1000 gift card for the site if they purchase an item.

Ending on Sunday, Catch's sale includes discounts like Cordless Dyson Vacuum Cleaners for $449; Ray-Ban sunglasses at 50 per cent off RRP and packs of 80 dishwashing tablets for $35.

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Catch's Chief Marketing Officer Ryan Gracie said the sale was in honour of the site's loyal customers.

"After what has been a difficult year so far, Aussies deserve a real celebration," Mr Gracie said.

"Catch's success over the past 14 years wouldn't be without the loyalty of our amazing customers, and throughout the pandemic, even more Australians have discovered the ease and convenience of online shopping with Catch, delivered directly to their front doors."

Finally, if shoppers are still in the mood to nab an online deal, Amazon Australia will be hosting its Prime Day event on October 13.

READ MORE: Australia Post urges Father's Day parcels to be sent early

Running from 12am AEDT October 13 through to 11.59pm, some of the deals on offer for Amazon Prime members include PS4 Pro (1TB) Console for $399 ($150 off RRP); $100 off the Echo Show 8; Fitbit Versa 2's for about $300 and savings of up to $80 for Kindle Paperwhites.

Amazon Australia's Country Manager Matt Furlong said the sale was an opportunity to advertise Aussie businesses who have hard a tough year amid the pandemic, bushfires and drought.

"It isn't long until Prime Day begins and we are thrilled to be able to share some of the great deals that will be available to Prime members in Australia this year," Mr Furlong said.

"With huge savings across the store, we hope that there will be something for everyone.

"We are also proud to put small Aussie businesses front and centre through our 'Shop Local' store in the run up to one of our busiest shopping events and beyond."

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Australia Post anticipates this Christmas to be the biggest in the service's history as COVID-19 keeps consumers wary of busy shopping centres and more inclined to shop and online and have gifts posted interstate.

You can get up-to-date information from the Federal Government's Coronavirus Australia app, available on the App StoreGoogle Play and the Government's WhatsApp channel.

Beyond Blue's Coronavirus Mental Wellbeing Support Service is a 24/7 service free of charge to all Australians. Visit the site here or call 1800512348

For coronavirus breaking news alerts and livestreams straight to your smartphone sign up to the 9News app and set notifications to on at the App Store or Google Play.

Source: 9News https://www.9news.com.au/national/aussie-online-shoppers-wooed-by-three-flash-sales-in-five-days/4b26baca-0dee-493b-bb36-1fb4451b22e8

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