Hit were the big gainers and Triple M the big losers in the latest survey of major radio stations in Hobart.
Hobart has a new top dog on radio, with Hit100.9 taking the lead in the latest survey provided by Xtra Insights. The station is owned by Southern Cross Austereo (SCA).
They have dislodged 101.7 7HOFM (Grant Broadcasters) from the leading position, after 7HO’s audience share fell from 21.3% in the previous survey (October 2019) to 19.4% this time around.
Hit meanwhile rose from 16.6% last survey to 21.2% now.
ABC Hobart placed third overall, down to 16.5% from 17.5%, while Triple M Hobart slipped from 14.7% to 10.4%.
In terms of cumulative audience, however, 7HO was in front with 76,000 to Hit’s 73,100. Both stations showed increases, with 7HO picking up 7,200 this survey while Hit increased 18,300.
7HO’s content director, Mark Johnson, said he was thrilled with the result.
“Thrilled to see 7HOFM attract the most listeners in Hobart, a huge thank you to the entire team who work tirelessly to make great local content and to our wonderful listeners for supporting us in numbers,” he said.
Hit also had the lead in the Breakfast timeslot, with Jimmy & Nath climbing 5.2 points to a 21.8% share. 7HO meanwhile fell back, with Sarah, Mick & Johnno for Breakfast claiming 19.5%, down from 20.2%.
Triple M tanked in Breakfast as well. Brian Carlton: The Spoonman crashed to 10.3%, compared to 16.2% last survey for the station.
7HO, meanwhile, has the lead in Mornings (18.8% to Hit’s 17.3%), while the top two stations are tied on 20.5% for Afternoons.
In the Drive timeslot, Hit’s Carrie & Tommy lead the pack on 22.2%, ahead of 7HO’s 17.9% (down 5.0 points). 7HO broadcasts Nova’s Drive show Kate, Tim & Joel from 5pm.
ABC Radio Hobart was the strongest performer in Evening, although down from the previous survey. The ABC was also the most listened network, given its audience is split across a number of stations broadcasting in the Hobart region.
Community radio stations – including stations like Hobart FM and youth radio Edge – and narrowcasters like Pulse were not part of the survey. Clarification from survey manager Xtra Insights indicated that collectively these stations have ‘well under’ the 9% of the radio market not captured by their survey.
Source: Tasmanian Times https://www.tasmaniantimes.com/2021/05/radio-ratings-100-9-is-a-hit/#utm_source=rss&utm_medium=rss&utm_campaign=radio-ratings-100-9-is-a-hit