A new $23.9 million advertising campaign to convince Australians to get the coronavirus vaccine will be rolled out from today.
The Federal Government is behind the blitz, hoping to encourage everyone to get the jab once it becomes available from mid-February.
The campaign will come in three stages with the first aimed at clearing up any concerns people might have about the vaccine.
Chief Midwifery and Nursing Officer Professor Alison McMillan is one of the health officials featured in the first ad and says it's all about building public confidence.
"We need to be very transparent and provide the information they are looking for to have confidence in the vaccine program that we are about to start," Professor McMillan told Today.
But there have been some suggestions the first advertisement is not emotional enough to make Australians come forward to roll up their sleeves.
Professor McMillian says the campaign does what it needs to do.
"We know that people, if provided the right information, will make the choice that is best for them," she said. "That is our intent here, to provide the information so people can make a decision for themselves.
"There will always be people who are sceptic about this and I acknowledge their right to make a decision for themselves. I think it is important that people go to where the credible and reliable information."
Earlier this week, the Pfizer COVID-19 vaccine was provisionally approved for rollout in Australia by the Therapeutic Goods Administration (TGA).
It is the first vaccine to receive regulatory approval in Australia.
The TGA decided that the Pfizer vaccine met the "high safety, efficacy and quality standards required for use in Australia".
The TGA provisional approval is for people aged 16 and older. Two doses will be required – at least 21 days apart.
A priority group of Australians are expected to now receive their first dose of the vaccine as soon as it can be received from Pfizer and the necessary checks are undertaken by the TGA, prior to its distribution.
The latest advice given to the government from Pfizer is that shipping and the first vaccinations are expected to be in late February.
Health Minister Greg Hunt said Australia's vaccine roll-out strategy is "on track" to be complete by October 2021.
Australia's roll-out plan will also include the AstraZeneca vaccine, expected to be available from late March.
From late February, 80,000 doses of the Pfizer vaccine will be available per week.
By late March, one million doses of the AstraZeneca will be available per week.
The vaccine will be rolled out in five phases at more than 1000 vaccination administration sites.
People who need protection the most will get the vaccine first. This includes aged care and disability care residents and workers, frontline health care workers, and quarantine and border workers.
Source: 9News https://www.9news.com.au/national/coronavirus-vaccine-advertising-campaign-launched-by-federal-government/90ebf3fe-257c-4a7a-96e8-031946a107ba