Four years ago Apple announced a smartphone called the iPhone SE, this came just months after their flagship iPhone 6s was announced and it was a very different device. Smaller, more affordable, yet very appealing.
Fast forward to today and Apple has done it again - with iPhone 11 Pro Max models selling for $2,499 the second-generation iPhone SE will appeal to many people at just $749.
Apple's own marketing bill this as "lots to love. Less to spend", and when you put this phone side by side with the iPhone 11 it's a very compelling device.
READ MORE: iPhone 11 & iPhone 11 Pro Review - Better late than never?
The 2020 iPhone SE is the same size, shape, and design as the iPhone 7 and iPhone 8 - the only real difference appears to be moving the Apple logo to the middle of the rear of the phone, and the removal of the headphone jack which was available on the iPhone 7.
Available in three colours, White, Black and Red the front face of all three phones is black, which might seem jarring on the white version, but given the 4.7-inch screen on this device is very small by modern standards given the size of the device - the black helps the screen fade away in most circumstances - but not all.
However, the real headline here is that you're basically getting an iPhone 11 in the body of an iPhone 7. Again, even Apple's own marketing doesn't shy away from this - "iPhone 11 Pro called. It wants its chip back".
This is in reference to the iPhone SE's A13 Bionic Chipset which powers the device, the very same chipset you'll find in the top end Apple iPhone 11's.
A benchmark test gives it a very similar result, and that power and processor mean something very important - this phone will keep working for years to come. And by working, I mean will stay compatible with the Apple ecosystem.
Those running an older iPhone 6, or the original iPhone SE can no longer get the latest iOS operating system updates, those phones are now up to 6 years old. Give Apple's iOS work in recent years, it's safe to assume this phone will stay compatible with iOS updates for four to five years ahead.
In the hand, this device seems small, but that's coming from someone lucky enough to use a larger iPhone for some time now.
For those who are surely Apple's main target here - owners of the iPhone 6, iPhone 6s and the original iPhone SE - this will feel familiar or not too large.
The presence of a home button means fingerprint unlock and payments with Apple Pay, there's no facial recognition to unlock.
Perhaps the most powerful selling point for this device is the camera, despite the lack of a zoom lens or ultra-wide angle lens.
This single-lens camera is as good as the standard lens on the iPhone 11 and 11 Pro.
Portrait style photography is possible because of the power of the A13 processor, and 4K video recording is built-in.
The camera does though lack the capability to do great low light photography - perhaps the one area Apple has really jumped ahead in leaps and bounds in recent years. Selfie camera options are also good, but limited, with the Portrait mode selfies aren't a patch on the iPhone 11 and there are no slow-motion selfies (Slowfies) though I don't think that's a bad thing.
A short experience with the device seems to indicate a return to day-long battery life, like the iPhone 7 or 8, not the superior battery performance of the iPhone 11 series.
The iPhone SE is made for 2020, quite likely without Apple realising it would be so. There's no way when this device was planned and mapped out Apple could have known we would be relying on technology as much as we are today.
This is not the cheapest smartphone you can buy, but apart from the original iPhone SE, it's the cheapest iPhone Apple have made available, and with three storage options from 64 up to 256GB and prices from $749 to $999 this is the best value iPhone I've ever seen.
Affordable, with their best technology inside - on a "bang for your buck" scale this may be the best smartphone on the market today.
iPhone SE goes on sale tomorrow, though with Apple retail stores closed, Telco stores might be the fastest option, online shipping indicates Apple will have deliveries hitting customers within a week or so.
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Source: 9News https://www.9news.com.au/national/apple-iphone-se-2020-review-specifications-cost-chipset-and-colours-australia/171e363d-22f6-436b-aa70-443aff7f028a