Milton Glaser, the groundbreaking graphic designer behind the iconic “I (HEART) NY” design has died.
Milton Glaser, the groundbreaking graphic designer who adorned Bob Dylan's silhouette with psychedelic hair and summed up the feelings for his native New York with "I (HEART) NY," died today, on his 91st birthday.
The cause was a stroke and Glaser had also had renal failure, his wife, Shirley Glaser, told The New York Times.
In posters, logos, advertisements and book covers, Glaser's ideas captured the spirit of the 1960s with a few simple colours and shapes. He was the designer on the team that founded New York magazine with Clay Felker in the late 1960s.
His pictorial sense was so profound, and his designs so influential, that his works in later years were preserved by collectors and studied as fine art.
But he preferred not to use the term "art" at all.
"What I'm suggesting is we eliminate the term art and call everything work," Glaser said in an Associated Press interview in 2000, when the Philadelphia Museum of Art hosted an exhibit on his career.
"When it's really extraordinary and moves us in a certain way, we call it great work.
"We call it good when it accomplishes a task, and we call it bad when it misses a target."
The bold "I (HEART) NY" logo – cleverly using typewriter-style letters as the typeface – was dreamed up as part of an ad campaign which began in 1977 to boost the state's image when crime and budget troubles dominated the headlines. Glaser did the design free of charge.
Nearly a quarter of a century later, just days after the September 11 terror attacks, he revised it, adding a dark scar to the red heart and "more than ever" to the message.
Glaser actually had done design work for the restaurants at the destroyed World Trade Center complex.
His 1966 illustration of Dylan, his face a simple black silhouette but his hair sprouting in a riot of colours, put in graphic form the 1960s philosophy that letting your hair fly free was a way to free your mind.
The poster was inserted in Dylan's "Greatest Hits" album, so it made its way into the hands of millions of fans.
Among Glaser's other noteworthy projects were cover illustrations on Signet paperback editions of Shakespeare; type designs such as Baby Teeth, first used on the Dylan poster, and Glaser Stencil; and a poster for the Mostly Mozart Festival featuring a colourful Mozart sneezing.
His designs also inspired the playbill for Tony Kushner's "Angels in America".
Source: 9News https://www.9news.com.au/world/usa-news-designer-milton-glaser-i-love-ny-logo-dies/02cfa965-cfe7-4a6d-90ff-a6dbef169a8b