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Coles ‘Best Buys’ bargain range to rival Aldi back this Friday

Published: (Updated: ) in Australian News by .

Coles has expanded to offer more than groceries, launching a new Best Buys range of discounted general merchandise with new deals every fortnight.

Coles has expanded to offer more than groceries, launching a new Best Buys range of discounted general merchandise with new deals every fortnight.

Coles spokesperson Martine Alpins says it's not entirely new for the store, but a consumer expert says the chain is taking a leaflet out of Aldi's famous pamphlets.

"When Coles was started by GJ Coles more than 100 years ago, we did have general merchanise. So it's not entirely new," Ms Alpins said.

"It's clearly an articulation of Aldi's bi-weekly special promotional strategy," Gary Mortimer, professor of Marketing at QUT, said.

Either way, it is good news for consumers with the first batch of winter Best Buys being rolled out this Friday.

A total of 30 winter homeware products will be displayed in special bins in store - just like the Aldi model.

"Quilts, quilt covers, pillows, throws, we've got kids' glow in the dark quilt covers which will really excite them to go to bed," Ms Alpins said.

The variety and novelty of Aldi's Special Buys has developed a cult following.

It remains to be seen how far down that path Coles will go.

"It could be homeware this week. It could be cookware next week. Will they move into ski wear and cycling wear? I don't know," Dr Mortimer said.

You won't be able to get Best Buys everywhere - yet.

"We've chosen stores that have a lot of space so that the shopping experience is still really pleasant and you've got lots of room to find these items," Ms Alpins said.

Where you can get Best Buys in your state:

But don't fret if you're not located near one of these stores because the deals are expected to be rolled out nationwide in the coming weeks.

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New South Wales

Coffs Harbour

Forster

Kellyville

Merrylands

Epping

Belmont

Armidale

Queensland

Townsville Annandale

Ayr

Northern Beaches

Gympie

Maroochydore

Mermaid Waters

Nerang

Kippa Ring

Springfield Orion

Sunnybank Hills

Albany Creek

Greenslopes

Fairfield

Strathpine

Victoria

Fountain Gate

Taylors Hill

Northcote

University Hill

Berwick

Traralgon

Waurn Ponds

Shepparton

Cranbourne Park

Sunbury

South Morang

Craigieburn

Roxburgh Park

Brimbank

Oakleigh

Dandenong

Shepparton South

Lavington (NSW)*

*part of Victorian region for Coles operations

South Australia

Elizabeth

Port Adelaide

Greenacres

Western Australia

Australind

Warnbro

Haynes

Wanneroo

Mirrabooka

Bunbury

Lakelands

Whitford

Kalamunda

Gosnells

Maddington

Forest Lakes

Beechboro

Bassendean

Innaloo

Dianella

Source: 9News https://www.9news.com.au/national/coles-best-buys-range-back-friday-which-supermarket-stores-will-have-discounts/46d238b1-d013-456c-b154-e25c2aa817fb

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